Our experience in healthcare research encompasses mainstream consumer research as well as more specialist studies.
Areas of expertise include:
· Sensitive studies
· Patient Understanding
· New Treatment/ Product Evaluation
· Communication and Branding
· Healthcare Professionals
· Diagnostic Equipment
Recent Healthcare Projects
New Allergy Therapy
We provided:
A detailed appraisal of a new treatment regime, within
the context of UK medical culture via the perspective of relevant specialists. Clear recommendations were given for improving the treatment idea.
Our brief:
To evaluate in-depth an immunotherapy treatment for seasonal pollinosis and allergic rhinitis. Specifically to understand the acceptability of changes in a treatment regime from the perspective of interested physicians.
We spoke to:
We spoke to Allergists, Pulmonologists and ENT consultants with an interest in immunotherapy
New Osteoporosis Treatment
We provided:
A detailed evaluation of a new packaging design for an Osteoporosis medication, as well as an in depth understanding of what the packaging upgrade meant to sufferers in terms of the medication and it’s overall offer.
Our brief:
A leading pharmaceutical manufacturer wanted to explore a number of packaging designs for a combined drug therapy, delivering an enhanced treatment for Osteoporosis.
We spoke to:
Older women aged 50-80 who suffer from Osteoporosis and who take a specific medication to counteract the disease.
Urimeter Study
We provided:
Key insights into the outlook of Intensive Care Consultants and how they saw a new urine analysis and measuring device. The research also provided valuable contextual content on equipment purchasing and decision making.
Our brief:
Our client wanted to understand perceptions amongst Intensive Care Consultants of a new form of Urimeter. In addition we needed to explore the processes budget holders go through when funding this kind of specialised technology
We spoke to:
Intensive Care Consultants / Budget Holders
Athletes Foot Treatment Repositioning
We provided:
Recommendations on a spectrum of issues: new packaging branding and communication, as well as selecting a new choice of active ingredient.
Our brief:
To evaluate in detail how an existing Athlete's Foot brand could adapt to significant changes in the competitive environment in order to cement and enhance its position
We spoke to:
Current sufferers of Athlete’s Foot across a range of ages and brand usage
