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Colin Willis Colin has been a qualitative researcher for over 12 years, with previous experience gained at Hauck Research International and Cram International, before starting The Advantage in 2002 with a view to creating a research company with clear results for clients and quality at its core. He has experience in most research categories but has particular experience in the fields of Healthcare / Medical, Advertising and International research.
Another speciality are workshops for which he has developed an effective, creative and enjoyable model (see ECV workshops).
Jane Kemp
Jane Kemp is an experienced researcher and moderator. She has particular experience in NPD and innovation from her time at ?What If!, as well advertising research and development from her role as a planner at BDDH and DFGW. Jane is invaluable when a female moderator and perspective is required.
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