Clear guidelines as to the best implementation of a new packaging design. Recommendations were made regarding the critical need to retain existing brand loyalists whilst at the same time producing a new and refreshing pack upgrade.
Our brief was:
One of the largest European household goods brands wanted to re-brand itself via new packaging. This research principally sought to identify whether there were any elements of the new initiative that might lead to consumer rejection as well as aiding further refinement of the new designs.
We spoke to:
Brand loyalists and competitive brand switchers from different age groups.
Antiseptic New Product Development
We provided:
Identification of an antiseptic brand’s equity to establish NPD potential. Clear recommendations as to which antiseptic NPD concepts had potential for development both in terms of consumer appeal and brand continuity.
Our brief:
A leading antiseptic brand wanted to diversify it’s current portfolio. We were tasked to identify the brands equity and determine which NPD concepts should be taken forward.
We spoke to:
Users of leading brands of antiseptic.
Digital Camera Design and Innovation
We provided:
Insight into the perceptions of UK consumers as regards the design of digital cameras overall. Detailing the meaning of design elements by assessing cameras across the category as well as evaluating new concepts from a leading camera manufacturer.
Our brief was:
To provide the UK section of a Pan-European study, working with our client to understand the perspective of UK consumers as well as making recommendations for the development of the new camera concepts.
We spoke to:
Digital Camera owners.
Midwives/Health Visitors Insight
We provided:
Our client with real insight into the perspective of Midwives and Health Visitors to aid the creation of a communication campaign with the potential to engage and involve these healthcare professionals.
Our brief was:
A multi-national pharmaceutical company wanted to understand Midwives and Health Visitors. The study focused on how they see their work and their role within Healthcare and the NHS. This was to aid development of communication for this specific audience.
We spoke to:
Health Visitors and Midwives around the country, ‘on the ground’ in clinics and hospitals.
